Investment Proposal | 2026
INVESTMENT
A detailed investment proposal for a flexible creative studio in Saudi Arabia, built around a low-cost, high-margin, scalable operating model.
Executive Summary
Executive Summary
Soulid is a lean creative studio, not a traditional agency with heavy fixed overhead. It turns the founder's experience in advertising, identity, campaigns, and events into commercial services for companies and agencies, using AI and remote teams to reduce cost and increase delivery speed.
The proposal requires SAR 500,000 to provide a first-year operating runway, with support in office space, financial administration where possible, and access to commercial relationships that can accelerate revenue.
The proposed structure is 45% for the investor and 55% for the founder. The investor contributes capital, liquidity, and support, while the founder contributes expertise, execution, management, relationships, portfolio, and day-to-day operation.
The model targets high-margin revenue from brand identity, campaigns, retainers, agency creative support, and tender support. The first-year goal is not to build a large agency, but to prove a profitable model that can scale.
Market Opportunity
Saudi Market Opportunity
The Saudi market is highly suitable for Soulid's model because creative demand is no longer limited to traditional advertising. Companies need identity, content, campaigns, digital presence, events, presentations, and integrated experiences. At the same time, many companies do not want the cost of a large agency, while many agencies need a flexible creative arm for projects and tenders.
| Indicator | What It Means For Soulid | Investment Signal |
|---|---|---|
| The Saudi marketing and advertising agency market is estimated at around USD 3.19B in 2026, with expected annual growth of 5.3%. | The market is large enough for a specialized, flexible studio. Soulid does not need a large market share to generate strong revenue. | A limited number of clients can be enough to reach SAR 1M+ in year one. |
| Digital ad spend in Saudi Arabia is expected to reach USD 4.68B in 2026 with strong growth. | Ongoing demand for content and digital campaigns supports social, campaign, and AI content services. | Digital growth supports monthly retainers and continuous services. |
| Monsha'at defines micro enterprises as 1 to 5 employees with revenue up to SAR 3M. | Soulid can operate in year one as a micro enterprise with ambitious revenue within this range. | The model is legally and operationally logical for a small, high-margin company. |
Reference sources: Mordor Intelligence / Research and Markets / Monsha'at SME Definition / ZATCA.
Problem / Solution
The Gap And The Solution
Many mid-sized and emerging companies need strong creative work but do not want the cost or commitment of large agency contracts.
Agencies and larger companies entering tenders often need fast, reliable creative support for identity, decks, key visuals, concepts, and content.
The gap is not the existence of designers. It is the need for a creative partner who understands Saudi Arabia, works fast, protects quality, and brings creative direction without agency overhead.
Soulid sits between freelancer flexibility and agency quality: creative director leadership, practical execution, and lower fixed operating cost.
Low fixed cost allows Soulid to compete intelligently on price without lowering the quality of thinking or delivery.
The founder leads thinking, proposals, meetings, supervision, and core execution when needed.
Remote teams and freelancers are activated only when needed, avoiding large fixed salaries before stable demand.
AI supports ideation, visualization, decks, mockups, first-draft content, and workflows.
Identity, campaigns, strategy, proposals, and creative direction rely on expertise more than physical resources.
Large production is purchased through third parties with a management and supervision margin.
Revenue Model
Services And Revenue Model
| Revenue Type | Description | Realistic Price Range | Note |
|---|---|---|---|
| Monthly Retainers | Continuous creative services for a company or agency: social, ideas, supervision, light campaigns. | SAR 15K – 35K monthly per client. | 3 clients at an average of 20K monthly = SAR 720K annually. |
| Branding Projects | Identity, visual language, brand kit, core applications, brief or full guidelines. | SAR 35K – 150K by scope. | High margin because execution is internal or flexible. |
| Campaign Projects | Campaign idea, key visual, adaptations, social rollout, presentation, supervision. | SAR 60K – 250K. | One strong campaign can cover a significant part of annual cost. |
| B2B Tender Support | Creative support for companies or agencies in tenders and proposals. | SAR 20K – 100K per project. | Very suitable because it is fast and depends on presentation and thinking expertise. |
| Event Creative | Event identity, booth concept, experience, content, supervision. | SAR 50K – 300K+. | Production is handled through partners with management and supervision margin. |
Branding, visual identity, campaigns, social media, content, motion, AI visuals, events, and booths.
Creative arm, tender support, presentations, key visuals, conceptual routes, and white-label execution.
Production supervision, shooting, printing, booths, events, and third-party sourcing with management margin.
Creative strategy, brand direction, campaign direction, and light workshops when needed.
Go To Market
Clients And Access Plan
The year-one target clients are mid-sized companies, local agencies, event and booth companies, companies entering tenders, and sectors aligned with Soulid's experience such as F&B, FMCG, automotive, government-related projects, entertainment, esports, retail, healthcare, telecom, real estate, and events.
The targeting logic is simple: Soulid does not need a large number of clients. It needs 3 to 5 good clients, or 2 fixed clients plus a limited number of projects, to create a strong first year.
Qualified meetings, project opportunities, and conversion of some relationships into retainers.
Weekly proof-of-expertise content that builds trust and attracts inbound opportunities.
White-label contracts, proposal work, and participation in tenders.
Identity Sprint, Social Retainer, Campaign Launch Kit, Event Creative Kit, and Tender Creative Support.
High-quality initial samples and proposals using AI and direct design execution.
Capital Use / Runway
Capital Use And Runway
The SAR 500,000 is not intended to be spent immediately. It provides 12 months of operating safety and gives the company the ability to sell and deliver without financial pressure harming decision quality.
Operating equation
500,000 - 281,000 = 219,000
Calculated annual burn is around SAR 281,000, average monthly burn is around SAR 23,400, and remaining protection and growth liquidity is around SAR 219,000.
Financial Model
Unit Economics And Projections
Cost 10K – 18K | Margin 70% – 83%
Cost 3K – 7K | Margin 65% – 85%
Cost 20K – 40K | Margin 67% – 83%
Cost 5K – 15K | Margin 70% – 90%
Cost 40K – 80K | Margin 47% – 73%
Direct cost 90,000 | operating cost 281,000 | operating profit 229,000 | investor share 103,000
Direct cost 240,000 | operating cost 281,000 | operating profit 679,000 | investor share 305,500
Direct cost 450,000 | operating cost 331,000 | operating profit 1,019,000 | investor share 458,500
Path To 1M / Break-even
Path To SAR 1M And Break-even
| Mix | Calculation | Approx. Annual Revenue |
|---|---|---|
| 3 retainer clients | 3 × SAR 20,000 monthly × 12 months | SAR 720,000 |
| 2 mid-sized branding projects | 2 × SAR 80,000 | SAR 160,000 |
| 1 campaign project | 1 × SAR 120,000 | SAR 120,000 |
| Total | Retainers + Branding + Campaign | SAR 1,000,000 |
Partnership / Governance
Partnership And Governance
The required investment is SAR 500,000 for 45% of the company. The founder keeps 55% in exchange for expertise, operation, daily management, portfolio, relationships, and the ability to execute and sell services. The implied post-money valuation is approximately SAR 1,111,000 and pre-money valuation is approximately SAR 611,000.
If the investor enters as an equity partner, the SAR 500,000 is not treated as debt due on a fixed date. The return comes from profit distribution or company value growth.
Return on 500K if the investor share of 103,000 is fully distributed.
Investor share of 305,500 under operating profit of 679,000.
Investor share of 458,500 under operating profit of 1,019,000.
All revenue and expenses pass only through the company account.
Revenue, expenses, clients, projects, available cash, and upcoming opportunities.
Any expense outside the budget or above an agreed threshold requires partner approval.
No major project starts without a clear advance payment and phased payment structure.
Once annual taxable revenue exceeds SAR 375,000, the company registers and complies with invoicing and tax requirements.
No profit distribution before retaining at least three months of operating reserve.
Risk Control
Risks And Mitigation
Start selling before full setup, use ready service offers, and target direct relationships first.
Require 50% advance payments for projects, split milestones, and avoid full delivery before payment.
Use contracts with clear scope and revision limits.
Build a trusted freelance network, templates, workflows, and activate support when needed.
Pre-test a small trusted network and avoid dependence on one person.
Focus on creative direction, Saudi market understanding, speed, and quality beyond ordinary freelancer delivery.
12 Month Plan
First 12 Month Plan
Prepare the entity, offers, packages, website, target list, and begin meetings. Success indicators: 20–30 qualified contacts, 8–12 meetings, and closing the first project or retainer.
Stabilize initial clients, improve offers, build case studies, and enter B2B partnerships. Target: two retainer clients or a retainer/project mix worth SAR 250K–400K.
Test freelancers, improve delivery and collection systems. Target: SAR 500K–800K cumulative revenue, consistent collection, and a clear pipeline.
Evaluate performance, define hiring need, and prepare year-two plan. Target: SAR 600K–1.2M+ depending on scenario.
Investor Decision
Required Investor Decision
The request is not random funding. It is a partnership to establish and operate Soulid as a profitable, scalable creative services model in the Saudi market. The year-one priority is proving revenue, controlling costs, building fixed clients, and avoiding random expansion.
The ideal investor value is not only capital. The strongest investor for this model can reduce risk and open commercial doors through space, accounting, relationships, business guidance, credibility, and partnership opportunities.